Sleep Doctor / Sleep Foundation
Sleep Doctor provides healthcare content supported by SEO-driven affiliate marketing and e-commerce. Content spans product reviews, interviews, sleep-hygiene best-practices, and fun experiments in-between.
As a part-time editor I worked on over 100 videos for the Sleep Foundation and Sleep Doctor YouTube channels, as-well-as cut-downs for YouTube Shorts. As an already-experienced video editor and motion designer this was my first long-term run with regular YouTube content.
Make-no-mistake — these are fast-turn productions for weekly publication, with little room for refinement. I provided comprehensive assembly edits from scripted shoots, and the Sleep Doctor team further edited for time, then finalized.
Highlight Reel
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Mostly editing — and then some…
Began as an editing project, we ended up needing more than scripted host footage accented with stock to communicate each topic. I tapped into my interdisciplinary design experience and created an illustration style for stills or motion graphics, adding interest or better communicating scientific data.
These illustrations eventually grew into an evolving asset library used over multiple edits by the team.
I also created or updated existing lower-third and text-callout templates to speed up editing workflow.
Edit Highlights
Watch on YouTube: Sleep Demons, Explained
Sleep Demons — or more specifically sleep paralysis. A tricky topic to visualize, this features quick-and-dirty "shadow puppet" visual effects, plus my usual humorous touches.
Is alcohol ACTUALLY bad for your sleep?
Good example of an edit I incorporated un-scripted outtakes or b-roll to add a bit of humor. In this case the internal team created most of the motion graphics, but I came up with the whimsical "Pillow Bïte" beer graphic used to visualize statistic data.
I Spent a Night in a Sleep Study — Here's What Happened!
Less scripted, larger edit featuring what happens in a sleep lab — a topic not easily or thoroughly documented in online videos. Though this kind of shoot has to be heavily cut-down for time, there was more candid or ad-libbed coverage, which made for a more interesting edit.
How does blue light affect your sleep?
How does sleep work?
Social Examples
Like a lot of YouTube Shorts these are fast/cheap cut-downs from longer videos; I've cut 57 YouTube Shorts for Sleep Foundation/Sleep Doctor.